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How many changes can you spot in this screenshot of an internal version of Gmail from the Chromium OS bug tracker?

Here’s what I noticed: there are three links for “mail”, “contacts” and “tasks” below Gmail’s logo, there’s a new button for composing messages, a “call phone” option in Gmail Chat, a drop-down for switching between Google accounts and the options that let you select unread or starred messages use less space.

{ Thanks, Mateo. }

Google Operating System

One of the first disappointments a brand new iPad owner often faces is the fact they can’t use their magic new toy right out of the box. New iPad users turn on their device and what greets their eyes? An iTunes activation screen; the same screen iPod touch and iPhone users see. To setup an iOS device, whether iPad, iPod Touch, or iPhone, you need a computer running a compatible version of iTunes.

But why?

Other smartphones, tablets, and media players don’t require a connection to a computer before you can use them. Moreover, iPad users learned recently what iPhone and iPod touch users already know: to upgrade their device’s OS, they again need a computer. Other devices can do updates over the air. Software updates on a Mac or PC don’t require a second computer, so why should iOS devices?

The initially obvious answer is the fact you need an account with iTunes to fully use an iDevice. That account manages the purchases you make on your iOS device. Since many users already have an iTunes account, this argument doesn’t make sense. A new iOS device owner should simply be able to enter their account info (or create an account on the spot) when turning on the device for the first time. Instead, new owners have to hook up to a “real” computer.

Again, why?

Of course, having a computer synced with your iOS device is handy. You can back up your data and quickly sync data from your computer. Documents, music, movies, pictures, calendars and contacts all easily get transferred from the desktop. However, with our lives existing more and more in the cloud these days, transferring this data via a computer running iTunes seems to defeat the independence of the iPad. With the camera connector kit, the argument has even less relevance. We can use the iPad anywhere, but we have to race to a computer with an Internet connection to do updates or move content back and forth.

Why? Why? Why?

Cynics would say that it’s about making sure that iPad sales don’t cannibalize traditional computer sales. With Apple’s market share though, sales shifting from desktops and laptops over to iPads is actually a benefit to Apple as evidenced by the recent earnings conference call when this issue was discussed.

There are probably a lot of PC users with older Windows machines who would be happy to replace their old PC with an iPad, which would handle almost all their computer needs. Apple’s “walled garden” approach really shines through for these users. No worries about competing browsers and email clients, downloading and installing software (even in the Mac universe, how many times do you see people running apps off the disk image rather than dragging it to the Applications folder?) Malware isn’t currently a concern, and the parental controls are quite handy. The price helps bridge the digital divide, making powerful computing accessible to everyone. That goal was one the motivators of the netbook movement. Apple changed the rules and added a new one: this magical and revolutionary device still needs a traditional and mainstream copy of iTunes running somewhere for setup and maintenance.  Again…why?

Because Steve said so, that’s why!

Ultimately the iPad will probably gain independence. But for now, regardless of logic, market conditions, or technology, Steve Jobs sees the iPad as a companion rather than a replacement for the traditional desktop or laptop. It’s both something more and something less than the typical computer. Will we see the day when the umbilical cord between traditional operating systems and the iOS devices is cut? One can dream.

Do you think iOS devices should require a separate computer? Why or why not?

Related GigaOM Pro Research (subscription required): Can Anyone Compete With the iPad?

GigaOM

Here we see Steve Jobs & the almost bankrupt at the time Apple Computer making a temporary deal with Bill Gates & Microsoft. The crowd was not too happy about it.

In late 2009, the Enterprise team here at Google launched a new tool, Google Commerce Search, to help online retailers improve site usability and raise conversions. We’re excited to see results and metrics coming in that show the impact this new product is having. One company, DiscountOfficeItems.com, decided to switch to Google Commerce Search from a sluggish homegrown solution and almost immediately saw sizable lifts in revenue, traffic, transactions, and average order size.

Tim Horton, CEO, will join Nitin Mangtani, Senior Product Manager at Google Enterprise on a live webcast Thursday, March 4 at 10:00 a.m. PST / 1:00 p.m. EST to share his experience and answer questions about their decision to switch to Google Commerce Search.

You can read more from Tim Horton on the Google Enterprise blog. Event details:

How Discount Office Items Increased Revenue 6% by Switching to Google Commerce Search
Thursday, March 4, 2010
10:00 a.m. PST / 1:00 p.m. EST

We hope you’ll join us for this live event!

Posted by Anna Bishop, Enterprise Search team

Google Merchant Blog

Everyone talks about texting while driving, but what about something I think may be even more distracting: “snapping while driving,” as in taking photographs? In the last few weeks, I’ve twice been behind cars (a truck in one case) whose drivers have whipped out smartphones and taken pictures while at a light or stop sign. Austin is a picturesque city, but I was still surprised to look over on my way to an event on Wednesday evening and see the driver to my right aiming a camera phone at her right, while in moving traffic.

The photographic proof is all over the web, with my colleague Kevin sending me evidence of his own guilt on this matter (see photo). From pictures of rainbows taken while driving to photos of famous landmarks, I have to ask why people take such a risk. The act of taking a picture with many touchscreen smartphones requires one to unlock the screen, (maybe one has to enter a pin or a specific swipe pattern), find the camera app, open it, frame the picture and then click the shutter.

Aside from not paying attention to the road while doing all of these things, during the act of framing the picture, the driver is looking at what he or she wants to capture, and people tend to drive in the direction they are looking. That might be fine if you’re snapping something from your front window, but it’s a mite scary when you’re trying to snag the image of the scenery whizzing by at 45 miles per hour.

The dangers of texting while driving have been well articulated and researched, although one in four admit to doing it. And I know that people put makeup on in traffic, eat food (guilty), and I’ve even seen folks playing with iPads. I’m pretty worried about the prevalence of our electronic gadget obsession while on the road. Our need to document, share and consume information while also piloting a fast-moving vehicle is risky for the driver as well as anyone else on the road. I’m concerned that things like attractive mobile ads or augmented reality might make it even worse. Readers, what’s your take?

Related content on GigaOM Pro (sub req’d):

Is Speech Recognition Finally Ready for Prime-Time?

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